Covid19 shows no signs of stopping, at least for the foreseeable future, and will have long-lasting implications for our global economy. With 50 million cases of infections across 246 countries, the Covid19 pandemic is, directly and indirectly, reshaping our daily routine, forcing new consumer habits and urging businesses to adopt and accelerate migration to digital capabilities, or face bankruptcy.

Consumer behavior is changing and adapting to health regulations, restrictions, and lockdowns all around the world.

Items that were traditionally bought in-store are now seamlessly ordered online by companies that have already transitioned into digital, offering consumers not just the means to purchase their products and services, but providing online visitors a personalized shopping experience based on their preferences.

The rapid migration to digital technologies is not just about implementing an online payment option but offering a personalized “first-class” shopping experience combined with flexible payment options and seamless checkout.

Consumers expect to have a stylish, sophisticated, and personalized shopping experience. Being visible in digital is hard. One of the most persistent challenges for SMEs online is attracting the attention of visitors, engaging and delighting them in the few short seconds they have available in an advertorial.

Brands need to become digitally affluent, create content that resonates with today’s hyperconnected consumer, and use well-defined social media strategies.

That doesn’t come easy, as it implies creating or modifying existing business processes by using digital technologies.

Transformation is different for every company and sadly, many digital transformations fail. For some businesses, the disruption may be so great that their long-term strategic vision will need to be overhauled. Any digital transformation roadmap that does not offer added value to the user will need to be reimagined.

Digital Transformation means doing things differently (transforming legacy processes into digital) and doing different things (discovering new business opportunities).

Digital Transformation Overview

A successful digital transformation strategy must include:

Customer Experience, Data & Insights, Strategy & Leadership, Technology, Operations, Culture & People, Organization, Marketing, CyberSecurity, and Brand Management.

Digitally oriented, consumer-centric businesses run digital and agile operations at all levels, focusing on customer data, using advanced analytics to make faster and better decisions, win and retain digital talent.

Transforming your business from the inside-out is hard, as it requires high budgets, expert recruiting, and most importantly, time.

This is why the majority of businesses today use outsourcing services to digitally transform their business.

Implementing Digital Transformation in partnership with outsourcing companies has two main compelling advantages:

Digital Transformation demands systematic changes in many areas and requires expertise in various technologies such as Software Development, Big Data, Blockchain, enterprise mobility, and more.

Experienced outsourcing companies can help you bridge technology gaps you may have, provide solutions to issues they’ve encountered along the way with other similar businesses, and add capacities you may be lacking much faster and more efficiently.

Digital Transformation reduces strain on your in-house team, allowing you to maintain focus on your current operations, whilst developing a digital transformation on the side with experienced, qualified manpower that have hands-on expertise and guide you to make well-founded steps towards digital transformation.

Here are a couple of Technologies you can use and the impact they would have on your business:

Using Data Science, Business Intelligence, and Predictive Modelling you can spot new business trends and markets and develop innovative products that better serve your customers.

Using Virtual Reality and Augmented Reality you can create exciting and engaging customer experiences.

By automating and digitizing internal processes, you can increase performance, reduce costs, and allow people to focus more on R&D, rather than performing mundane tasks.

 Using APIs, you can enhance flexibility, connect with various platforms that bring added value to your service.

By engaging in Artificial Intelligence and Learning Machines, you can resolve complex issues and speed up any process.

If you want your business to become a Market Leader in the long-term perspective, Digital Transformation is imperative. By outsourcing Digital Transformation, you can build that transformation most efficiently and at lower costs.

Dokalink showcases the Top Companies in Marketing & Advertising, Software & Technology along with reviews from clients, showcased portfolios, and more, to help you choose the right partner for transforming your business.