Covid19 shows no signs of stopping, at least for the foreseeable future, and will have long-lasting implications for our global economy. With 50 million cases of infections across 246 countries, the Covid19 pandemic is, directly and indirectly, reshaping our daily routine, forcing new consumer habits and urging businesses to adopt and accelerate migration to digital capabilities, or face bankruptcy.
Consumer behavior is changing and adapting to health regulations, restrictions, and lockdowns all around the world.
Items that were traditionally bought in-store are now seamlessly ordered online by companies that have already transitioned into digital, offering consumers not just the means to purchase their products and services, but providing online visitors a personalized shopping experience based on their preferences.
The rapid migration to digital technologies is not just about implementing an online payment option but offering a personalized “first-class” shopping experience combined with flexible payment options and seamless checkout.
Consumers expect to have a stylish, sophisticated, and personalized shopping experience. Being visible in digital is hard. One of the most persistent challenges for SMEs online is attracting the attention of visitors, engaging and delighting them in the few short seconds they have available in an advertorial.
Brands need to become digitally affluent, create content that resonates with today’s hyperconnected consumer, and use well-defined social media strategies.
That doesn’t come easy, as it implies creating or modifying existing business processes by using digital technologies.
Transformation is different for every company and sadly, many digital transformations fail. For some businesses, the disruption may be so great that their long-term strategic vision will need to be overhauled. Any digital transformation roadmap that does not offer added value to the user will need to be reimagined.
Digital Transformation means doing things differently (transforming legacy processes into digital) and doing different things (discovering new business opportunities).