Curious to find out what a Creative Agency does and how it can help your business?

Curious to find out what a Creative Agency does and how it can help your business?

What is a Creative Agency?

A creative agency is an agency that offers multiple marketing and advertising services. If you need any creative strategy, work, or promotion, a creative agency can help you plan the best one for your business. Some creative agencies specialize in multiple areas:

• Strategy Services 
• Advertising strategy 
• Brand Strategy
• Content Strategy
• Marketing Strategy
• Social Media Strategy 
• Measurement and Analysis
• Content Creation
• Annual Reports
• Case Studies
• Blogs and Articles
• Branding
• Copywriting
• Copyediting
• Content Planning and Publishing
• Data Visualization
• Ebooks
• Explainer Videos
• Graphic Design
• Infographics
• Interactives
• Animated Video
• Motion Graphics
• Presentations
• White Papers
• Video
• Motion Graphics (or Animated Video)
• Microcontent
• Photography
• Web Design and Development
• Communications Services
• Media Buys
• Paid Placement
• Sponsored Content
• Influencer Marketing
• PR

What's the Difference Between a Creative Agency and other types of Agencies?

While some agencies may provide services that overlap with a creative agency, many agencies focus on one particular service.

• Design agencies offer design services for a variety of visual mediums, mainly print and digital. 
• Digital agencies focus on digital marketing strategy, mainly SEO and lead generation.
• Advertising agencies focus on advertising (digital, TV, radio, print, etc.). Sometimes, they may or may not provide marketing services. 
• PR agencies offer promotional content distribution services to maximize awareness. 
• SEO agencies mainly focus on search marketing strategies and tactics.
• Social media agencies focus on social strategies and social media accounts, like Facebook or Instagram.

Usually, a creative agency encompasses most of these services.

How Can a Creative Agency Help Your Brand?

As mentioned above, a creative agency can provide multiple services. Whether you need them to fill in the gaps in your marketing process or completely outsource your marketing actions, a creative agency can help provide… 

1.         Fresh viewpoint: It's easy to lose the bigger picture when you're engaged in your brand every day, all day long. A creative agency can implement a much-needed perspective to guide or improve your strategy and fresh ideas to help you achieve your goals.

2.    Specialist performance: Creative agencies employ talented specialists that can craft and execute your marketing plans, experts that are immersed in the creative work day in, day out, with knowledge on best practices, user experience improvement.

3.     Insider knowledge: A creative agency can have a unique insight into what works, what doesn't, and things that can drastically improve your results. They're also aware of the common roadblocks, mistakes, or pitfalls that can sabotage production, so they can better navigate through them.

4.       Speedy production: Many brands struggle to fulfill their strategies because they don't have the foundation to handle production. But an agency is a sophisticated organization accustomed to producing a variety of content quickly and efficiently. 

You can often find full-service creative agencies specializing in your particular industry or offering (e.g., B2B tech or entertainment). This provides even more benefits to your brand, as they have expert insight and can provide the right recommendations for your unique needs.

How Do You Know If You Need One?

Not every brand needs a creative agency, particularly if you have a reliable operation or an in-house team capable of executing your marketing strategy. However, you might consider using a creative agency if you don't have one…

• Resources: Some brands find it difficult to execute their strategy due to limited means, accessibility, or availability. A creative agency can help support your plan with the infrastructure you need.
• Knowledge: A creative agency is staffed by expert creators who have the skills and expertise to create all types of content—and, most importantly, adhere to best practices.
• Bandwidth: Your team may be bogged down with other projects, meaning your marketing projects are delayed or backburnered indefinitely. A creative agency can help you create consistent, quality content at scale.
• Results: If your current strategy isn't delivering the results you want, a creative agency can advise you on how to tweak, improve, or revise your plan. 

How Do You Get the Best Work From an Agency?

An excellent creative agency is focused on building a long-term relationship with your brand, functioning as the right creative partner and not just a gun for hire. 

If you're still struggling to find an agency, browse our showcased Creative Agencies above, view their portfolio and reviews, and reach out to them.