What is native advertising?

There are many other terms used to describe it. Native advertising matches the form and function of a publisher's platform, it could be made up of lots of different content, video infographics, articles, podcasts, and more.

What does this mean for advertisers?

It means more bang for your marketing buck; Native campaigns produce higher engagement than traditional digital campaigns, fire click-throughs, increase purchase intent, build a brand affinity, more exposure…and so on.

What does it mean for your customers?

Mixing your expertise in the business with trusted editorials can provide your audience the valuable content they crave for.

What is native advertising?

There are many other terms used to describe it. Native advertising matches the form and function of a publisher's platform, it could be made up of lots of different content, video infographics, articles, podcasts, and more.

What does this mean for advertisers?

It means more bang for your marketing buck; Native campaigns produce higher engagement than traditional digital campaigns, fire click-throughs, increase purchase intent, build a brand affinity, more exposure…and so on.

What does it mean for your customers?

Mixing your expertise in the business with trusted editorials can provide your audience the valuable content they crave for.

Native advertising helps your customers connect to your brand, in addition to your products and services.

70% of consumers say they'd rather learn about products through content than traditional advertising. Native advertising generates 85 to 93% more clicks than banner ads and purchase intent is 53% higher for native ads.

The first thing you need to know is the difference between native content and digital display ads.

Traditional digital display advertising relies heavily on banner ads.

Native advertising is designed to blend in seamlessly on a website, but it doesn't feel like advertising. It can be videos, articles, slideshows, social media posts, infographics, whatever.

Native advertising is meant to improve the connection your customers have to your company through brand-enhancing storytelling; it can be emotional, informative, aspirational, but most importantly, it's relatable, shareable and it's engaging.

Did you know that reading a native advertising headline gets over 300 times more customer attention than a traditional image or display ad?

That's insane! that's so much more attention!

Do you know what a native ad is?

At its most basic definition, a native ad is an ad that matches the form and function of the platform surrounding it.

Basically, it looks like the other content on the page (like an organic article, or contextual link)

If you're considering adding native to your media mix, there are a couple of things you want to consider when picking a publisher.

First is make sure they use contextual targeting; that just means they pull in the impressions based on the content the user is consuming at that moment.

That provides a better user experience and a better chance at you getting a new customer.

Next, make sure the platform is relevant; If I have a super cool server ad, but it shows up on a cooking website, that's not gonna help anybody.

Finally, make sure that the publisher can help you report beyond just the click; you're gonna want to look at time on site, bounce rate, and more, to make sure that your native advertising is effective.

Here are some best practices to use with Native Ads:

1.        Enable video demand to maximize revenue.

Not sure how it fits into your media mix?

Go ahead and schedule some time with a Native Ad Agency from above.

The first thing you want to do is make sure video demand is enabled.

Doing so, ensures you've opted in for every type of demand, which will, in turn, maximize your ad fill rates and ECPMs.

2.      Make the ad a natural part of the app experience

Next, take time to understand your user journey, and make the ad seem like a natural part of your app experience.

You can do this by matching the color, design, and size to the design language of your app's UI.

3.       Keep your ad distinct from app content

While you want your ad to fit with the look of your app, you also want to make sure your users know your ad is an ad.

Make sure your ads are distinct from the content of your app by incorporating subtle changes like elevation or drop shadows.

You should also be sure to include an ad badge or icon.

These simple design tweaks can help your ad stand out from surrounding elements, while still looking like it belongs within your app.

4.      A/B test multiple native ad designs

Our final best practice is to test multiple native designs and implement the best ones.

After all, different designs perform better in different apps, app categories, or regions.

Try A/B testing to test different ad designs, find your optimal ad formats and implementation technique

What to avoid when using native ads.

Developers should avoid creating native ads that look exactly like their banners.

Instead, consider using native ad templates and customizing them.

This helps you create native ads that are not too simple or basic.

Advanced users can opt to start from scratch and design their own ads from the ground up for a fully customized ad experience.

What is native advertising?

There are many other terms used to describe it. Native advertising matches the form and function of a publisher's platform, it could be made up of lots of different content, video infographics, articles, podcasts, and more.

What does this mean for advertisers?

It means more bang for your marketing buck; Native campaigns produce higher engagement than traditional digital campaigns, fire click-throughs, increase purchase intent, build a brand affinity, more exposure…and so on.

What does it mean for your customers?

Mixing your expertise in the business with trusted editorials can provide your audience the valuable content they crave for.

• Next, let’s talk about how you can actually create it, which are the different networks that you might use, the different types of ways it's served and, of course, how you as a business, even if you're not a large-scale brand can actually incorporate these trends in both user experience and digital marketing to capitalize on native advertising

In a nutshell, Native Advertising is….

Quality content combined with a paid advertising strategy.

It’s sometimes also known as:

• Custom Content
• Sponsored Content
• Branded Content
• Content Marketing

Native Ads on Content Sites could be…

• Co-created by the brand and the publisher
• Sponsored by the brand, created by the publisher
• Created by the brand, in the publisher’s native format
• Created and hosted by the brand and shared or disseminated via the paid network.

What makes an ad “native”?

• “Native” to the user experience.
• Non-disruptive content within the stream or feed.
• Paid placement – and denoted as such (“sponsored”, etc.)
• Branded: related to or somehow incorporating the brand.
• Content: beyond a simple ad, it could be:

-             a blog post

-             an image slideshow

-             a video

-             a tweet or status update

-             an image

The elements of a Native Ad

• Be helpful
• Be interesting
• Be engaging: would a user share it?
• Be exciting, quirky, entertaining, or crazy
• Use good quality images
• Fit in with the brand’s tone and value proposition
• Integrate with a full digital campaign, including landing pages, an email campaign, and product offering.
• Mark the ad as sponsored.

Why use Native Ads?

• Create a better, non-disruptive user experience
• Focus on branding, rather than a conversion
• Display ads are being screened out by more savvy customers
• Publishers want to create a more quality experience for customers, while still driving revenue.

Will this work for my brand?

• Are you already creating content?
• Are you already promoting your business with paid ads, for example:

-             Google AdWords, or another form of pay-per-click search

-             Promoted listings in newspapers or industry websites

-             Display advertising or remarketing

-             You’re already promoting content on social networks and paying for it (Facebook Ads /Twitter /TikTok)

Then yes, Native Ads are the next level for you, as they are truly native to the user experience, and therefore more likely to capture user attention.

How can I use it in my Business?

1.         Create branded, shareable, clickable content, that has the ability to serve as an ad unit:

• Videos.
• Branded imagery.
• How-to or Lifehack articles
• Blog posts
• Slideshows
• Videos

2.        Shift advertising spend to promote content, rather than ads, across channels, including:

•  Facebook, Twitter, TikTok, or other social networks.
• Content “suggestion” plug-ins, such as Outbrain or Taboola
• Relevant websites to your target audience who accept sponsored posts.

If you're looking to increase reach, user engagement, and brand awareness, contact one of the top listed Native Advertising Agencies and Platforms above and start promoting your products and services today.