We don’t believe in throwing ideas against a wall and seeing what sticks (although Tony says that’s actually pretty fun to do with spaghetti). When it comes to strategy and marketing planning we believe in a recipe that combines research, data, logic, experience and the good old-fashioned gut instinct of our brand specialists and ideaologists. We also believe in agile marketing principles - the ability to measure and react quickly and be proactive in communication and changing course and trying new ways.