Spectate is a content-driven web marketing tool that allows you to understand the correspondence between your efforts and your results. It centralizes your marketing data and provides you with performance items, thus empowering you to increase your web traffic and generate more leads. You want people to find you on the web, like what they see, and eventually become your customer. In business terms, you want people to become visitors, convert visitors to leads, and convert leads to deals. Spectate can help you by providing a holistic view of Google Analytics, social media, competitor monitoring, and keyword monitoring, assembling analysis in a central location. Allowing you to specify your own set up of performance goals Giving you specific suggestions and action items on how you can reach those goals Letting you post fresh, relevant content quickly Showing you the correlation between your actions and your results Educating you during the marketing process to make you a smarter, more efficient, and more effective marketer Providing you with a one-stop-shop focused on inbound channels (blogs, white papers, social media, SEO) to simplify your marketing campaign Freeing marketing personnel from mundane, repeatable tasks, and making them available for high value strategic and creative tasks.