Nothing gets our creative minds going like a good business problem. While we love creating a pithy line or an eye-catching campaign, what really inspires us is being “invited to the table,” asking all the right (and tough) questions, then going to work, until we find that elusive, thoughtful creative solution that makes perfect business sense. Maybe it’s about getting sales reps in the door. Or finding a way to engage a hard-to-crack audience. Or, maybe it’s something that’s multi-faceted and a bit ethereal. At Metal, we approach every problem and project with the left and right sides of our brains working in concert. After all, creative thinking elicits smart strategy—and smart strategy inspires great creative.