Empowered by in-depth experience in branding for a diverse client base across multiple business and geographical sectors, Laidlaw Group fuses strategy, technology, award-winning design, and copywriting with innovative thinking to deliver a cutting-edge approach to branding. We combine over 25 years of proven experience in strategic marketing with a comprehensive knowledge of website design, corporate identity, print and digital advertising, email marketing, Search Engine Optimization (SEO), Google Adwords and Social Influence Marketing (SIM). We help our clients strengthen brand equity, develop a deeper understanding of how to engage their customers and increase market share.
Our objective with every client is to develop a strong brand that clearly differentiates products and services from the competition. We start by analyzing the target customer with the goal of understanding their behavior, their habits, their lifestyle, their likes and dislikes and using this information to uncover their motivation for interacting with a brand. The tools in our toolbox include research, target customer analysis, audience identification, competitive analysis, marketing analytics, demographic identification, and user behavior analysis to develop a plan to shape, mold, and cultivate a brand over time.
We develop digital campaigns and ad groups, we analyze extensions, and we incorporate video. We identify target audiences and create landing pages with tracking metrics for accurate reporting and develop multifaceted keyword libraries based on user behavior. We identify and recommend topics of interest based on customer profiling and determine channels for deployment based on strategic goals. In the final lap, we use geo-targeting, and device usage metrics and develop creative outreach and manage the budget to get the right message to the right people at the right time in the right place to increase sales and gain market share.