You’ve been using all sorts of guerrilla tactics to get your startup out there -blog posts, emails, targeted ads on social media, etc.

And like scores of startup companies before you, you’ve realized the importance of videos in your marketing strategy.

Let’s find out where video marketing will go in 2021 and how adding video marketing to your 2021 strategy can greatly benefit your business.

Let's start with some video marketing stats. Did you know that in the next few years, 82 percent of commercial Internet traffic will come from a video?

Also in that time frame, it's expected that around a million videos will cross the Internet every second. That's an extraordinary amount of video.

But what does this mean for your business? Video isn't going anywhere, so if you don't hop on the video train soon, you're gonna be left at the station.

But hey, I get it. If everyone is hopping on the video marketing train, it's gonna get pretty crowded. You're going to have to get more creative in your approach to video so that you can stand out. It's easier said than done. Let’s get over some tips for growing your video marketing strategy in 2021 and beyond. If you want your 2021 videos to stand out, you're going to have to understand your audience's viewing habits.

You’ve been using all sorts of guerrilla tactics to get your startup out there -blog posts, emails, targeted ads on social media, etc.

And like scores of startup companies before you, you’ve realized the importance of videos in your marketing strategy.

Let’s find out where video marketing will go in 2021 and how adding video marketing to your 2021 strategy can greatly benefit your business.

Let's start with some video marketing stats. Did you know that in the next few years, 82 percent of commercial Internet traffic will come from a video?

Also in that time frame, it's expected that around a million videos will cross the Internet every second. That's an extraordinary amount of video.

But what does this mean for your business? Video isn't going anywhere, so if you don't hop on the video train soon, you're gonna be left at the station.

But hey, I get it. If everyone is hopping on the video marketing train, it's gonna get pretty crowded. You're going to have to get more creative in your approach to video so that you can stand out. It's easier said than done. Let’s get over some tips for growing your video marketing strategy in 2021 and beyond. If you want your 2021 videos to stand out, you're going to have to understand your audience's viewing habits.

Here are 4 video marketing tips.

First, know which platforms people use to watch videos. We all know the biggest player is YouTube. People view more than a billion hours of video every day on YouTube. Just think about it...how many times have you been physically in a store looking at your options and wanted more information like product reviews or tutorials? Of course, just because YouTube is on the rise, doesn't mean you should ignore your other social platforms. Facebook and Instagram posts with video do tend to get more engagement depending on your type of business and your goals. You may see success from posting videos on LinkedIn. Where you post will always depend on who and where your audience is.

Aside from where you post, your engagement rate will also depend on your video length. Whereas a 10-minute video will probably perform well on YouTube, someone scrolling through Facebook isn't going to stop and watch for very long.

Some might not even stop at all.

Second video marketing tip for 2021...know what devices people use to watch videos.

I don't think this will come as much of a surprise, but you should create web videos with a mobile-first mindset.

People watch videos on social media, and where do they access social media? Their phones. Two big things for you to think about with mobile video: one is the language you use. Here's an example. If you want someone to click a link, it's not really a click on a phone. It's more like a tap. So instead of saying click a link in the description for someone using a mouse, you might want to say something like: follow the link or tap the link. Again, look at your video analytics to really see where people are watching your content. You might still get a decent amount of views from desktop computers, so you shouldn't isolate that segment of your audience if it's still present. The second big thing with mobile video: a lot of people watch without sound. 92% of people surveyed in the US view videos without sound on mobile, so the solution to these captions. If you caption your videos, you're giving people a way to watch your content without turning up the volume.

Tip number three: understand how people search for videos. In 2020, search intent mattered a lot. It matters just as much in 2021. Someone searching for "update your website" on Google might be looking for an explanation of why they should. You'll see some results focused on the why, but if you search the same term with YouTube, you'll see the results go further with the how. Videos are visual and the topics you cover should reflect that. It makes much more sense to make a video showing people how to update their website rather than narrowing it down to a full explanation of why it's important. Digging into the search results can really help you understand what people want to see in your 2021 video marketing content. As mentioned earlier, YouTube has become a staple for the consumer decision-making process. Google knows this and now has a key moments feature for YouTube videos and websites. You might have seen these results when you search for a how-to query on Google. A video pops up in the search results on mobile featuring different segments related to your search.

To get your YouTube videos to pop up for a search, make sure to break down your video into timestamps in the YouTube description. It's a bit more complicated to get your site's video to show up for key moments.

Your page has to support rich results and you have to use clip structured data on your site.

Tip number four: use data to personalize your videos.

Personalization will win in 2021, especially in the world of video. You might have seen personalized videos on social media or in your email that feature your name throughout the video. It's a super cool way to connect with your audience using the information that they've provided when they've already interacted with your business. Look at the data you have. Do you have a weekly email newsletter for your customers? Do a lot of industry professionals engage with your content on social media? Target your video towards them. How specific can you get? If you incorporate video into your 2021 marketing strategy, you're sure to have some wins for your business.

Let’s talk about 3 Effective Video Marketing Strategies that work for your business in 2021

Tip #1 – Quality  Over  Quantity

Let me ask you a question – In your marketing strategy, do you have a fixed number of videos that HAVE to go up every month or so?

See, that’s a problem.

If your marketing strategy implies that you concentrate on the number of videos you upload more than the quality of the content – You’re in trouble. You need to focus on creating quality content.

It doesn’t matter if you upload just 1 or 2 videos every month. Your content is what’s going to draw your viewers in. Not your ability to SPAM.

Give your viewers content that they’ll enjoy and the gap between each video upload will become self-explanatory.

Tip #2 – Make Videos People Search For

Your startup has expertise in a particular niche.

And God knows people are looking for the insight you have.

So why not use your subject expertise to make it rain views?

All you need to know is what your audience wants to hear.

How do you do that?

Well, there are tons of tools you can use the best is Ahrefs.

Enter a broad topic term and Ahrefs lets you check out the most popular keywords in the niche.

It even shows you the most popular questions that our target audience searches for.

Here’s a neat feature – You can tweak the Keyword Difficulty settings and figure out which topics would be easier for your video to rank on higher in search engines.

You can even filter the queries by the search volume they’re getting!

The videos you make don’t have to be product-specific!

Your primary focus should be on giving the viewer an answer.

If they see that your company has given them the answer they needed, they’re going to remember you.

Most importantly, don’t forget to use the right keywords in your video’s title and description.

Also, make sure you upload a transcript along with the video.

#3 Use Your  Landing Page

Alright, so your website looks great and everything, but you’ve still got a pretty high bounce rate.

Studies have shown that if you put up a video on your landing page, your viewers are more likely to stay.

So why not?

Upload a video about your company or your product onto your website’s homepage.

And remember to use it above the fold where it’s going to be the first thing that a visitor sees.

Whatever your goal is, to create awareness or generate sales or leads for your business, Video Marketing is definitely a channel you want to target.

It’s not simple and it requires creativity and resourcefulness to constantly create videos that are relevant and engage your users.

Experienced Video Marketing Agencies have thousands of videos and campaigns launched for any type of business and can help your brand stand out in this highly competitive environment.

If you want your business to stand out, browse through the different video marketing agencies' profiles, reach out, and plan your video marketing strategy with professionals.