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In this business, the message is always front and center. It needs to have the right strategy and the right vibe. It needs to be pushed out through the right mix of channels, so that it can reach the right people at the right time. It needs to be authentic. It needs to inspire action. Messages that do all those things don’t happen by accident. It takes a disciplined, multi-step process that deals with everything the message needs to do. Because while a message should always be as clear and concise as possible, it needs to work like a fine-tuned machine. View profile
In this business, the message is always front and center. It needs to have the right strategy and the right vibe. It needs to be pushed out through the right mix of channels, so that it can reach the right people at the right time. It needs to be authentic. It needs to inspire action. Messages that do all those things don’t happen by accident. It takes a disciplined, multi-step process that deals with everything the message needs to do. Because while a message should always be as clear and concise as possible, it needs to work like a fine-tuned machine.
Metal Creative has been a virtual agency since before virtual agencies were a thing. In 2001, just as the dot com bubble burst, Marilé (pronounced Mare-ih-lay) Borden left the big agency world and began her career as a freelance Creative Director. She quickly discovered that there were an awful lot of companies who needed to fill the pipeline, but no longer had the budget to support big agency fees. Marilé also knew a lot of really talented folks who, like her, were setting out on an independent path. She realized that if she could assemble the freelance talent and package it up for her clients, she might just have a new kind of agency: one with no office space, no overhead and no allegiance to the status quo. She decided to call it Metal. The “M” is for Marilé, our Principal and Creative Director—and the “et al” is for the great network of talent that has helped us deliver exceptional, full-service marketing communications for two decades. View profile
Metal Creative has been a virtual agency since before virtual agencies were a thing. In 2001, just as the dot com bubble burst, Marilé (pronounced Mare-ih-lay) Borden left the big agency world and began her career as a freelance Creative Director. She quickly discovered that there were an awful lot of companies who needed to fill the pipeline, but no longer had the budget to support big agency fees. Marilé also knew a lot of really talented folks who, like her, were setting out on an independent path. She realized that if she could assemble the freelance talent and package it up for her clients, she might just have a new kind of agency: one with no office space, no overhead and no allegiance to the status quo. She decided to call it Metal. The “M” is for Marilé, our Principal and Creative Director—and the “et al” is for the great network of talent that has helped us deliver exceptional, full-service marketing communications for two decades.
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